Marketing Director

Temps plein. Directeur. Would you like to join WYCON Milano’s Headquarters in Dubai and contribute to the international expansion of a fast-growing beauty brand? If you are looking for a professional opportunity in Dubai within a dynamic, structured and international environment, this could be the right opportunity for you. About Us WYCON Milano is an Italian beauty brand founded in 2009 by Gianfranco Satta and Raffaella Pagano, with the aim of making high-quality make-up accessible through a combination of innovation, performance and Made in Italy style. Today, WYCON Milano has over 300 stores worldwide, with an established presence in key markets across Europe, Asia, the Middle East and North Africa, supported by an ambitious international expansion plan. Our Awards Best Visual Experience Best Retailer Elite The Role WYCON MILANO is looking for a highly experienced Global Marketing Director , with a proven track record in the strategic and operational leadership of marketing functions for established brands with national and international recognition. The successful candidate will be responsible for defining, leading and implementing the brand’s global marketing strategy, contributing to strengthening its positioning, brand awareness, desirability and market competitiveness. The ideal candidate will have a comprehensive and integrated vision of marketing, a strong aesthetic sensibility and in-depth knowledge of the beauty and consumer markets. We are looking for a leader who has successfully managed the entire marketing function, not a specialist in just one area. The selected candidate must be able to combine the development of an aspirational brand image with commercial objectives and the fast-paced dynamics of an accessible brand targeting a broad consumer audience. MAIN RESPONSIBILITIES 1. Global Marketing Strategy & Brand Positioning Define and implement the global marketing strategy in line with the company’s business objectives. Lead the evolution of the brand’s positioning, strengthening its identity, recognition and desirability. Develop strategies to elevate brand perception while maintaining commercial accessibility. Define strategic priorities, annual marketing plans and investments. Ensure brand consistency and recognition across all markets and channels. Analyse markets, competitors, consumers and trends to identify growth opportunities. Translate brand strategy into concrete, measurable and results-oriented initiatives. 2. Brand Image, Creative Direction & Communication Lead the brand’s global image and communication strategy. Define creative guidelines and the brand’s tone of voice. Oversee the quality and consistency of advertising campaigns. Coordinate the creative direction of marketing projects in collaboration with internal and external teams. Ensure a contemporary, distinctive, aspirational and competitive brand image. Enhance communication quality across all online and offline touchpoints. Oversee communication strategies for product launches and collections. 3. Integrated Marketing & Campaign Management Develop and lead integrated global marketing plans. Oversee brand awareness, consideration, engagement and conversion campaigns. Coordinate communication strategies across digital, social media, influencer marketing, PR, advertising and retail. Define launch strategies for new collections and commercial initiatives. Ensure consistency between storytelling, content, media investments and business objectives. Monitor campaign effectiveness and optimise performance. 4. Social Media, Influencer & Brand Advocacy Define the global social media presence and growth strategy. Lead the evolution of the brand’s language and image across digital platforms. Oversee influencer, celebrity and brand ambassador strategies. Identify collaborations that can increase cultural relevance, brand awareness and desirability. Develop community-building and brand advocacy strategies. Monitor both the qualitative and quantitative growth of the community. Ensure that digital activities contribute concretely to brand positioning and commercial results. 5. Retail Marketing & Omnichannel Experience Ensure consistency between global communication, retail experience and e-commerce. Oversee marketing strategies supporting retail stores. Enhance the quality of commercial and promotional communication. Collaborate with Retail, Sales and E-commerce teams to develop integrated initiatives. Strengthen the consumer experience across all touchpoints. Contribute to strategies focused on customer acquisition, retention and increasing customer lifetime value. 6. Leadership & Marketing Organisation Lead, coordinate and develop the entire marketing organisation. Assess the current departmental structure and propose any necessary organisational changes. Define roles, responsibilities, decision-making processes and objectives for the different teams. Recruit and develop high-level talent. Coordinate the Brand, Communication, Digital, Social Media, Influencer Marketing, Creative and Retail Marketing functions. Manage creative agencies, media agencies and strategic partners. Promote a culture focused on innovation, creative excellence, accountability and results. 7. Budget Management & Marketing Performance Define and manage the global marketing budget. Allocate investments according to strategic priorities and expected results. Monitor key brand and performance KPIs. Measure campaign effectiveness and return on investment. Analyse brand awareness, brand consideration, engagement, share of voice and Media Impact Value. Monitor the impact of marketing activities on commercial performance. Regularly present analyses, results and improvement plans to Senior Management. ESSENTIAL REQUIREMENTS Professional Experience At least 5 years of proven experience as a Marketing Director, Global Marketing Director, Regional Marketing Director with full marketing responsibilities, or Chief Marketing Officer. Experience gained in structured companies with recognised brands and well-developed marketing organisations. Proven direct responsibility for defining and executing the overall marketing strategy. Experience managing multidisciplinary teams, significant budgets and external agencies. Demonstrated results in increasing brand awareness, strengthening brand positioning and developing brands. Experience managing integrated campaigns and multichannel communication strategies. Experience managing brand evolution or repositioning projects. Experience working in international and multicultural environments. Excellent command of English. Preferred Background Experience in the Beauty, Cosmetics, Fashion, Lifestyle or FMCG sectors. Background with brands characterised by a strong identity, high aesthetic standards and structured distribution networks. Experience managing premium or aspirational brands. Knowledge of mass-market dynamics and omnichannel retail. Experience coordinating international marketing organisations. Experience in both building premium brands and managing brands targeting a broad consumer market will be considered a distinctive advantage. PROFILES NOT ALIGNED WITH THIS SEARCH The selection process is exclusively aimed at professionals who have already held marketing leadership positions with full overall responsibility for the function. Candidates whose experience is limited exclusively to the following areas will not be considered sufficiently qualified: Corporate Communication or PR. Social Media or Digital Marketing. Influencer Marketing. Trade Marketing. Product Marketing or Product Development. Brand Management without overall marketing leadership responsibilities. Creative Direction or Advertising. These experiences may represent valuable complementary skills, but they cannot replace proven experience in the strategic and operational leadership of the entire marketing function. THE IDEAL CANDIDATE WYCON is looking for an established Global Marketing Director , with solid experience in the integrated management of marketing functions for major brands. A professional who has already demonstrated the ability to build brand strategies, lead complex teams, develop successful campaigns and deliver measurable results. Someone with a strong branding culture, refined creative sensibility and a solid commercial vision. We are not looking for someone to train to become a Marketing Director. We are looking for a Marketing Director who has already demonstrated, through their experience and achievements, that they have the skills required to lead WYCON’s evolution. What We Offer The opportunity to join a fast-growing international company. Exposure to global markets and involvement in international expansion projects. Opportunities for professional growth and development. Collaboration with international teams and cross-functional departments. The opportunity to directly contribute to the global launch of innovative beauty products. Contract Details Compensation: Salary package and employment level will be defined according to experience and seniority. Contract type: Full-time. Location: Dubai, United Arab Emirates – on-site.