Marketing Director

Temps plein. Directeur. GAIA is seeking an accomplished and commercially driven Global Marketing Director to lead the marketing direction of its international restaurant portfolio. Inspired by the landscapes of Greece and the rhythms of Mediterranean living, GAIA brings together authentic Greek-Mediterranean cuisine, warm hospitality and thoughtful design. With an established presence across leading international destinations and continued global expansion, the brand is entering an exciting phase of growth. This role will lead the development and execution of GAIA's global marketing strategy, ensuring a distinctive and consistent brand identity while strengthening its presence across international markets. The successful candidate will combine strategic vision with hands-on leadership, bringing experience in luxury dining, lifestyle and international brand development. Key Responsibilities Define and lead GAIA's global marketing strategy, ensuring alignment with the brand's identity, positioning and commercial objectives. Oversee marketing activities across all international locations, maintaining brand consistency while adapting campaigns to local markets. Lead integrated marketing initiatives across digital platforms, social media, PR, content, influencer collaborations and strategic partnerships. Develop compelling storytelling and creative campaigns that communicate GAIA's Mediterranean heritage, culinary philosophy and distinctive dining experience. Oversee social media direction, content production, digital marketing performance and audience engagement across the portfolio. Lead international PR and media relations, building relationships with key publications, influencers and industry partners. Work closely with General Managers and operational teams to develop local marketing initiatives that increase revenue, guest engagement and brand awareness. Lead marketing strategies for new restaurant openings, market entries and international brand expansion. Manage marketing budgets, external agencies, resources and campaign performance, ensuring measurable results and return on investment. Lead, mentor and develop the global marketing team, establishing clear objectives and performance standards. Requirements Bachelor's degree in Marketing, Communications, Business or a related field. Minimum 5+ years of experience in a senior marketing leadership position. Previous experience within luxury hospitality, premium restaurants, lifestyle or high-end consumer brands. Proven experience managing marketing across multiple brands, locations or international markets. Strong understanding of luxury restaurant marketing, digital strategy, social media, PR, content creation and influencer partnerships. Demonstrated experience leading and developing marketing teams. Strong commercial understanding, with the ability to translate marketing initiatives into measurable business results. Experience managing marketing budgets, agencies and external stakeholders. Excellent communication, leadership and organisational skills. Ability to operate in a fast-paced, international environment. Willingness and flexibility to travel internationally as required. Location & Travel The position will be based in the United Arab Emirates. Regular international travel will be required to support GAIA's global locations, new openings and marketing initiatives. Discover GAIA: https://gaia-restaurants.com/